Custom Design

The carefully planned custom design offers the opportunity to embody abstract concepts like brand values by using design to evoke specific sensations in the same way as advertising and marketing. Shop design must respond to functional needs, such as comfort, an efficient layout, and a suitable, effective display of products. The configuration of consumer goods acquires great importance while the supports on which they are exhibited tend to either pass unnoticed or be very large to bestow the personality on merchandise and prevent it from being a passive presence allowing it instead to interact with the customer.

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