There are as many sales concepts as there are shopping habits. How they change depends on the purchasing power, customer needs and the trends. All these changes impact the creation process. So it is necessary to anticipate them and take them into account in a timely manner. Our motive of design is to deliver value in the supply chain and create a unique customer experience.
Beyond just creating a good-looking store with aesthetically pleasing displays, our strategy is also to set up a store in a certain way to optimize space and sales. With WSL refrigeration technology and our consultants the retailers will display products to be attractive to the shopper, keeping at the same time the product temperature and environment around the food at the optimum.
WSL specialise in the areas of retail consulting, retail design in terms of refrigeration and ambientation. We develop space concepts that combine all aspects of architecture, design, marketing and sales. We bring together target groups, product range, space and brand with high design standards which guarantees the security of your investment in every project phase.
We carry out turn-key refrigeration and shop fitting projects that represent integral solutions.
We participate in existing projects and integrate our experience with your ideas.
We offer a refrigeration program and all other store furniture that comprises high quality products.
Analysis of the location
Customer wishes and requirements
Retail design in terms of refrigeration and ambientation
Type of equipment
Creating a conceptual design based on the input information
Complying with the input information
Following the modern trends and technology
Verifying the conceptual design of the project together with the customer
Adjusting the project
Analysing the project together with the customer
Specifying the equipment (type, colours,materials, etc.)
Adjusting the project specifics (custom elements)
Specifying the elements of the store interior (flooring, ceiling, walls, etc.) on a conceptual level
Additional elements of the store interior (conceptual design of the lighting, graphic design elements, decorative elements, etc.)
Ordering the equipment
Controling production of equipment
Transferring the project to commercial adjustment phase
Supervision at the location (adapting the equipment to any changes that occur on the spot)